Los Angeles non-techie needs web site

If the message you are trying to communicate is local, then location needs to be part of your SEO strategy.

Websites for Non-Techies is most valuable when we can meet face-to-face with our clients. That makes us a local business, and in our case, that means Los Angeles.

In recent years, search engines such as Google have been putting a lot of effort into capturing what they call “local search.” If you are looking for a dry cleaner, entering simply “dry cleaner” in a search engine won’t get you very good results, so people have learned that if they want something local, they have to indicate something in their search term about location. The simplest thing to do is include the city in the search term. Search engines are working hard to ensure that they can recognize place names entered as a search term.

If you want your web site to be associated with a particular location, you can help search engines by using your place name on your web site — just like this blog post.